Online Supplement for An Arabic Version of The Visual Aesthetics of Websites Inventory (AR-VisAWI): Translation and Psychometric Properties

This is the online supplement for a translation of the Visual Aesthetics of Websites Inventory into Arabic (AR-VisAWI). 

In the field of human-computer interaction, the concept of visual aesthetics gained popularity after researchers started to recognize its merits and effects on user experience. Yet, no proper instrument exists to assess the visual aesthetics of websites that are intended for users who speak Arabic as their native language. As such, the aim of this study was to develop and evaluate an Arabic version of the Visual Aesthetics of Websites Inventory (VisAWI, Moshagen & Thielsch, 2010) and its short version (VisAWI-S, Moshagen & Thielsch, 2013). For this purpose, participants were asked to evaluate a randomly assigned website with the AR-VisAWI and with different validating instruments. A final sample of 223 participants was included in the analyses.

This online supplement includes

a codebook describing all instructions and items

raw data (anonymised) and analysis script (Note: The raw data contains only the information of persons who have agreed to be included in the analysis. Some demographic information was deleted to ensure anonymity.)

Questionnaire template and scoring instructions