Share of advertising expenses in Japan 2023, by medium

Internet advertising accounted for 45.5 percent of the advertising expenditures in Japan in 2023, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019. The total advertising expenditure in 2023 amounted to 7.32 trillion Japanese yen.

2023年，互联网广告占据了日本广告支出的45.5%，成为该国广告传播的首选媒介。经过数年的迅猛发展，在线广告于2019年首次超越了电视广告，成为市场的主导力量。截至2023年，整体广告支出达到了7.32万亿日元。