Data Curation Profile Media Studies

Similar to how unique and sophisticated algorithms dictate Tiktok’s “For You” page, consumers’ choices are dictated by brand advertisements and corporate promotions. TikTok is a rising social media platform where users cultivate trends and niche communities in the form of video content and interactions. As a result, numerous industries have shifted their marketing practices in response to consumption habits influenced by the platform. Barnes and Noble, the largest retail bookseller in the United States, has unveiled their publicity strategy in the form of ubiquitous tables filled with stacks of BookTok recommendations. Its significance has transcended the virtual realm and left an impact on the literature publishing world in the form of increased sales, engagement, and marketing. In this project, we focus on the people studying this phenomenon and the data they are using for their research. We have gathered one hundred articles to provide a survey of data management practices in this field. The articles that we found come from digital media and entertainment, science journals, magazines, news outlets, major newspapers, private organizations, and university student-run newspapers. The articles focus on three major platforms and their literature subgroups: Tiktok and #BookTok, Instagram and Bookstagram, and YouTube and BookTube. Through this collection of one hundred articles, we will analyze the process wherein data are shared amongst researchers in the mass communication and social media fields, ultimately creating a data curation profile to study how the discipline has surveyed the influence of social media over time. Completed Project Documentation URL: https://doi.org/10.17605/OSF.IO/JXMFE