Leading beverage brands in Malaysia 2023, by consumer reach points

In 2023, Milo was the most chosen beverage brand among consumers in Malaysia, with 25.2 million consumer reach points (CRP), ahead of other beverage brands. Milo is a brand of nutritious chocolate powder owned by Nestlé.Since it was introduced to Malaysian consumers in the 1950, Milo has become a staple in Malaysian households. The unique chocolate flavor is widely popular among children, making it a preferred choice for breakfast, post-sports refreshment, or during late-night study sessions. Nestlé’s global influenceBeyond its local success, Nestlé, Milo's parent company, wields a global influence with an extensive portfolio of over 2,000 brands. Its most preferred food brands among consumers in Malaysia in the same year. Meanwhile, the company’s Malaysian subsidiary, Nestlé Malaysia Berhad, managed to achieve a considerable percentage of respondents visit supermarkets weekly for food supplies. Moreover,

在2023年，Milo品牌在马来西亚消费者中成为了最受欢迎的饮料品牌，拥有2520万消费者的接触点（CRP），领先于其他饮料品牌。Milo是雀巢公司旗下的一款营养巧克力粉品牌。自1950年进入马来西亚市场以来，Milo已经成为了马来西亚家庭餐桌上的必备品。其独特的巧克力风味深受儿童喜爱，使其成为早餐、运动后补充能量或深夜学习时段的首选。雀巢的全球影响力除了在本土市场的成功外，雀巢（Milo的母公司）在全球范围内也具有广泛的影响力，其品牌组合超过2000个。在同一年，雀巢在马来西亚的消费者中最受欢迎的食品品牌。同时，雀巢马来西亚子公司——雀巢马来西亚有限公司，成功实现了相当比例的受访者每周都会光顾超市购买食品供应。此外，