U.S. annual desktop e-commerce sales 2002-2014

The statistic shows U.S. e-commerce sales from 2000 to 2014. Desktop e-commerce sales amounted to 359 billion U.S. dollars in 2014, the majority of which were accumulated through retail e-commerce sales that year.Online retailOnline retail in the United States is a strong sector of the U.S. e-commerce market with constantly growing sales. With an annual average compound growth rate of 13.47 percent, e-commerce sales in the United States are close to reaching several hundred billion dollars, up from 117 billion U.S. dollars over a decade ago in 2004. E-commerce sales are usually divided into the business-to-consumer segments of online travel and online retail sales with the latter accounting for the majority of U.S. e-commerce revenue. The prevalence of e-commerce sales has lead to changes and competition in pricing as consumers are now able to gather information about the best deals. Online shopping has also lead to showrooming where customers check out a product in-store and then shop for a cheaper price online. Many brick and mortar stores have subsequently adopted an online price-matching strategy and furthermore encourage consumers to shop at the stores’ retail sites instead of e-commerce companies such as Amazon.

本统计数据显示了2000年至2014年美国电子商务的销售情况。2014年，桌面电子商务销售额达到3590亿美元，其中大部分通过当年的零售电子商务销售积累。美国在线零售业是美国电子商务市场的一个强劲部门，其销售额持续增长。以13.47%的年复合平均增长率计算，美国的电子商务销售额接近数百亿美元，较十年前的2004年增长1170亿美元。电子商务销售额通常分为在线旅游和在线零售业务的企业对消费者部分，其中后者占据了美国电子商务收入的大部分。电子商务销售的普遍性导致了定价的变革和竞争，因为消费者现在能够收集有关最佳交易的信息。在线购物还导致了实体店展示（showrooming）现象，即顾客在店内检查产品，然后在网络上寻找更低的价格。许多实体店随后采取了在线价格匹配策略，并进一步鼓励消费者在商店的零售网站上购物，而非在亚马逊等电子商务公司购买。