山西省微信影响力指数数据

作为社交媒体平台，微信已经成为热点事件和网络舆情的重要策源地，科学准确评估微信公众号的影响力对于明晰微信信息传播特点，深入挖掘微信传播潜力，进一步规范和指导微信平台的传播行为具有较大的理论和实践意义。但单纯地通过阅读量、点赞量等数据对微信号影响力进行分析过于片面，因此系统通过微信影响力指数这个统一的数据指标来评定山西省微信号所发稿件在微信用户中的传播影响力，为评估山西省微信号影响力、深入挖掘微信传播力提供数据参考。微信传播指数通过微信的传播力来反映账号的传播能力和传播效果。

指标体系:
采用数据：日均阅读量、日均点赞量、篇均阅读量、篇均点赞量、最高阅读量、最高点赞量、

采用指标：主要通过整体传播力O和篇均传播力A和峰值传播力P三大维度来进行评价

微信影响力指数指数WCI
一、整体传播力O（42%）日均阅读数（85%） 日均点赞数（15%）
二、篇均传播力A（42%）篇均阅读数（85%） 篇均点赞数（15%）
三、篇均传播力P（16%）最高阅读数（85%） 最高点赞数（15%）

微信指数计算公式
WCI=(O*42%+A*42%+P*16%)的平方*10
O=ln(日均阅读数+1)*85%+ln(日均点赞数*10+1)*15%
A=ln(篇均阅读数+1)*85%+ln(篇均点赞数*10+1)*15%
P=ln(最高阅读数+1)*85%+ln(最高点赞数*10+1)*15%

影响力数值越高，影响力越大；反之数值越低，则影响力越小

As a social media platform, WeChat has emerged as a critical source of hot events and online public opinions. Scientifically and accurately evaluating the influence of WeChat Official Accounts holds great theoretical and practical significance for clarifying the characteristics of WeChat information dissemination, deeply excavating its communication potential, and further standardizing and guiding communication behaviors on the WeChat platform. However, analyzing the influence of WeChat accounts solely using metrics such as reading volume and likes is overly one-sided. Therefore, this system adopts the unified data indicator of WeChat Communication Index (WCI) to assess the dissemination influence of articles published by WeChat accounts in Shanxi Province among WeChat users, providing data references for evaluating the influence of WeChat accounts in Shanxi and deeply exploring their communication capabilities. The WeChat Communication Index reflects the communication capacity and effect of accounts based on their dissemination performance.

### Indicator System
#### Collected Data:
Daily average reading volume, daily average likes, average reading volume per article, average likes per article, maximum reading volume, maximum likes

#### Evaluation Dimensions:
The evaluation is conducted across three core dimensions: overall dissemination power (O), average per-article dissemination power (A), and peak dissemination power (P).

#### WeChat Communication Index (WCI)
1. Overall Dissemination Power (O) (42%): 85% weighted by daily average reading count, 15% weighted by daily average likes count
2. Average Per-Article Dissemination Power (A) (42%): 85% weighted by average reading count per article, 15% weighted by average likes count per article
3. Peak Dissemination Power (P) (16%): 85% weighted by maximum reading count, 15% weighted by maximum likes count

#### WCI Calculation Formula
$$WCI = left( O imes 42\% + A imes 42\% + P imes 16\%
ight)^2 imes 10$$
Where:
$$O = 85\% imes ln( ext{Daily Average Reading Count} + 1) + 15\% imes ln(10 imes ext{Daily Average Likes Count} + 1)$$
$$A = 85\% imes ln( ext{Average Reading Count per Article} + 1) + 15\% imes ln(10 imes ext{Average Likes Count per Article} + 1)$$
$$P = 85\% imes ln( ext{Maximum Reading Count} + 1) + 15\% imes ln(10 imes ext{Maximum Likes Count} + 1)$$

A higher WCI value corresponds to greater influence; conversely, a lower value indicates weaker influence.