Advertising revenue in the U.S. 2014-2027

In 2021, U.S. ad revenue reached close to 304 billion U.S. dollars. Over the past decade, excluding 2020 when the advertising market was reorganized due to the coronavirus outbreak, advertising revenue in the United States has been constantly growing. In 2021, the ad market in the country saw positive growth of 22.7 percent, showing recovery from the impact of the pandemic. Which media are important for U.S. advertisers?    Industry figures indicate the clear significance of internet advertising, and within that the predominance of search. TV advertising has been dethroned by increased internet advertising and is calculated to account for close to 21.4 percent of ad total media ad revenues in 2022. U.S. CMOs are investing less in offline media in favor of digital formats. Traditional media are facing continuous reductions in marketing budgets, while digital media remain the focus of marketers. Magazines and newspapers are experiencing the most serious declines in ad spending, with growth rates below five and 10 percent respectively.

2021年，美国广告收入接近3040亿美元。在过去十年间，除2020年因冠状病毒疫情导致广告市场重组之外，美国广告收入持续增长。2021年，该国广告市场实现了22.7%的积极增长，显示出从疫情冲击中恢复的迹象。对于美国广告商而言，哪些媒体至关重要？行业数据显示，互联网广告具有显著的重要性，其中搜索引擎广告占据主导地位。电视广告已被互联网广告所取代，预计到2022年将占据近21.4%的媒体广告总收入。美国首席营销官（CMO）正在减少对线下媒体的投入，转而青睐数字格式。传统媒体正面临营销预算的持续缩减，而数字媒体则成为市场营销者的焦点。杂志和报纸正经历广告支出的严重下降，增长率分别低于5%和10%。