Global usage of social media during path to purchase 2019, by age group

Social media is a popular channel to connect with and research brands. As of the first quarter of 2019, 51 percent of global internet users aged 16 to 24 years used social networks to research products online. Overall, 43 percent of internet users stated doing the same. In total, 28 percent of respondents stated that they discovered brands via ads on social media.

社交媒体已成为与品牌建立联系及进行市场调研的流行渠道。截至2019年第一季度，全球16至24岁的互联网用户中有51%通过社交网络进行在线产品研究。总体而言，43%的互联网用户表示有此行为。总计，28%的受访者表示他们通过社交媒体的广告发现了品牌。