Gen Z search engine vs. social media use for brand or product research 2015-2022

In recent years, social media has taken on a growing significance as a search channel for products and brands, particularly among younger consumers, surpassing search engines. According to a survey conducted in 2022, 48 percent of Gen Z consumers stated that they used social media to gather additional information before making a purchase, whereas 44 percent of respondents relied on search engines for the same purpose.

近年来，社交媒体在产品与品牌搜索渠道中的重要性日益凸显，尤其是在年轻消费者群体中，其影响力已超越搜索引擎。根据2022年的一项调查，48%的Z世代消费者表示，在购买前会通过社交媒体收集额外信息，而44%的受访者则依赖搜索引擎达成此目的。