Most well-known frozen pizza brands in the UK 2023

Tesco is the most well-known frozen pizza brand in the UK. The British brand is recognized by 91 percent of internet respondents, followed by a fellow British supermarket chain Asda with a brand awareness of 90 percent. Slightly behind is the London-based Sainsbury's, followed by Chicago Town and Goodfella's.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

特易购是英国最知名的冷冻披萨品牌。该英国品牌被91%的互联网受访者所认知，紧随其后的是另一家英国超市连锁品牌阿斯达，其品牌认知度为90%。位于伦敦的萨恩斯伯里超市稍逊一筹，其后依次是芝加哥镇和古德菲拉品牌。本研究采用辅助品牌识别的概念对品牌认知度进行了调查，向受访者展示了品牌的标志和文字名称。欲了解更多详细结果，涵盖此排名中的所有品牌以及更多品牌，请探索GCS品牌档案。这些统计数据展示了品牌关键绩效指标调查的结果。