Epsilon – Transactional

**Overview**
Connect with prospects using the largest U.S. transaction-based consumer marketing file for marketing purposes.

Epsilon has developed the most complete set of transactional data from debit and credit cards to be used across all marketing channels. This dataset is made up of 46 billion transactions from 1,100+ merchants covering multiple categories such as:
- Automotive
- Communications Service Providers
- Education
- Entertainment
- Financial Services
- Food, Convenience, Drug store
- Restaurant
- Retail
- Services
- Travel

**Use cases**
- Acquire new prospects by identifying high value consumers (i.e. prospects spending heavily or frequently with top competitors)
- Reactivate and grow share with existing customers (i.e. identify current customers who spend more or more often at with competitors)
- Know where your customers are spending even when it’s not with you

**Sample Segments**
- Drug Store & Pharmacy Purchasers
- Grocery Store & Supermarket Purchasers
- Streaming Music Purchasers
- Video Game Store Purchasers
- Children's Apparel Customers

**Data sources**
- Two years of category, merchant, and spend activity from credit and debit cards, updated quarterly.

**Committed to Privacy**
Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
https://legal.epsilon.com/global-privacy-policies/