Brazil: olive oil companies brand penetration rate 2018

In 2018, Gallo Portugal was the company with the highest brand penetration in the olive oil segment in Brazil. Nearly 19 percent of households purchased olive oil of brands marketed by this company during that year. Sovena ranked second, with a penetration rate of 13.1 percent.

2018年，Gallo Portugal公司成为巴西橄榄油领域品牌渗透率最高的企业。当年，近19%的家庭购买了该公司市场推广的橄榄油品牌。Sovena以13.1%的渗透率位居第二。