eCommerce Benchmark KPIs: Apparel in Serbia

In 2023, next to an add-to-cart rate of 13.9%, a cart abandonment rate of 82.2%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for Apparel in Serbia also consist of an AOV of US$67.1, a discount rate of 22.6%, and a return rate of 12.7%.

至2023年，在塞尔维亚的服装电子商务领域，除13.9%的加入购物车率、82.2%的购物车放弃率和2.5%的转化率之外，关键绩效指标（KPIs）还包括平均订单价值（AOV）为67.1美元、折扣率为22.6%以及退货率为12.7%。