LEXICAL FEATURES OF PERSUASIVE WORDS IN ENGLISH ADVERTISING: A LINGUISTIC ANALYSIS

This article examines the lexical characteristics of persuasive vocabulary employed in English advertising discourse. Through systematic analysis of linguistic devices, rhetorical figures, and pragmatic strategies, the study identifies key patterns in how advertisers manipulate language to influence consumer behavior. The research demonstrates that persuasive advertising language relies heavily on specific lexical categories including evaluative adjectives, imperative verbs, neologisms, and weasel words, operating within carefully constructed syntactic frameworks. The findings contribute to understanding the interface between applied linguistics and marketing communication.