Main online platforms for product research in the U.S. 2023

According to a survey carried out in the first quarter of 2023, nearly six in ten U.S. shoppers looked for products information on Amazon, while 42 percent preferred to browse social engines. Social networks also played an important role in pre-purchase search, with YouTube and Facebook being the most used platforms for this purpose.

根据2023年第一季度进行的一项调查，近六成美国消费者在亚马逊上搜索产品信息，其中42%的消费者更倾向于浏览社交搜索引擎。社交媒体网络在购买前搜索中也扮演着重要角色，YouTube和Facebook成为此目的最常用的平台。