SMS New Mover Masterfile (Consumers on the Move)

When consumers move, they quickly form new routines and spending habits in their new neighborhood - and those tend to stick. New movers are 5 times more likely to become loyal, long-term customers than people who have been living in their neighborhood for some time.

The SMS New Mover Masterfile tracks 15.4 million movers in the USA each year, representing approximately $170 billion in annual consumer spending. This data set includes homeowners and other demographic information such as income, ethnicity, household size, and more. Armed with this data, you’ll be able to identify trends that impact your business and capitalize on them meaningfully.

Use Cases:
- Append your CRM to update your records with up to date addresses.
- Understand your customers and where they are moving.
- Analyze home market trends geographically to predict consumer purchasing behavior.
- Build custom lists of sales leads to market your products and services.
- Drive new customer acquisition, retention, and re-activation efforts.

The SMS New Mover Masterfile is built in-house from hundreds of sources including self-reported change of address, recorded deeds and utility connections. All records are run through extensive hygiene and 100% DPV verified for maximum deliverability. File updates weekly.

Sample Included Fields:
- Consumer Name
- New Address
- Previous Address
- Move Week
- Home Purchase Amount
- Home Value
- Homeowner
- Dwelling Type
- Age
- Gender
- Presence of Children
- Ethnicity
- Income

For data enrichment use cases, there are 2 options:
- You can send SMS your customer file.
- We will append the fields of interest.
- Send the appended file back to you via data sharing within the Snowflake platform.

Or, you can access the data directly within the Snowflake platform and append the customer file on your end.

搜集汇总

背景与挑战

背景概述

SMS新搬家者主文件（消费者迁移数据）专注于追踪美国每年1540万搬家消费者，涵盖约1700亿美元的年消费额，并包含人口统计和房产信息。该数据集每周更新，源自多种可靠来源，可用于更新CRM、分析市场趋势以及驱动客户获取和保留策略。