Canadian Marketing Signals

AIR MILES® serves about 10 million collectors, and has access to first party data for more than 1 in every 4 Canadians.

Our marketing signals are generated from actual customer behavior as they engage with our program estimates or sampling rather than through actual customer behavior as they engage with our program. We gather data on our collectors from when they sign up with the program, purchase and earn from our partners, redeem for merchandise, cash or travel, respond to marketing efforts or reach out to our customer support center. See the data dictionary/documentation for additional details.

The Marketing Signals in this dataset are aggregated at the postal code level to protect customer privacy. If you wish to explore data products at a customer level for more granular insights and signals. This dataset is an extract of our full personalized listing and contains approximately 8000 postal codes which is 1% of all the postal codes in Canada.

This is the standard format of the dataset and this current dataset is an extract of the the full dataset and contains 1% of all the postal codes in Canada. To explore the full dataset of over 800k postal codes, contact us at [e-mail].

The sample fields in this dataset include:

- Language Preference
- Age
- Household Income
- Household Size
- Lifestage
- Bonus Affinity
- Drive A Car
- Driving Model
- eCommerce Propensity
- Best Marketing Channel
- Email Responsiveness

搜集汇总

背景与挑战

背景概述

该数据集基于AIR MILES®项目的用户行为数据生成，覆盖加拿大约25%人口，以邮政编码级别聚合以保护隐私，包含约8000个邮政编码样本。数据字段涵盖语言偏好、年龄、家庭收入等人口统计信息，以及营销渠道偏好、电子邮件响应等行为特征。