Effectiveness of influencer marketing in Brazil 2021

During a survey carried out in Brazil in late 2021, 55 percent of responding internet users stated that they had purchased a product or a service recommended by a digital influencer. When it comes to Brazilian Instagram influencers, most fall into the 'lifestyle' category, followed by 'beauty' and 'family.'

在2021年年底于巴西开展的一项调查中，55%的受访者表示他们曾购买过由数字意见领袖推荐的某一产品或服务。针对巴西Instagram意见领袖而言，大多数属于‘生活方式’类别，紧随其后的是‘美容’和‘家庭’类别。