Raw, first party data from 1MM+ households for consumer modeling

Numerator offers uniformly collected, omnichannel purchase data from 1MM+ households, inclusive of transaction level data, ecomm, demographic, psychographic, media consumption data, and more.

This includes raw, disaggregated purchase data sourced from over a billion receipts that Numerator has collected from in-store purchases and digitally collected e-receipts. It is one of the only sources of data where a full omnichannel picture can be seen, inclusive of comprehensive ecomm, for each individual household.

All of this data is directly sourced from individuals via receipt share and/or user surveys, rather than modeled or scraped from public records.

This data set has a standard format, however, the scope can be personalized based on time periods, product category, and retail outlet scopes. Please contact us at [e-mail] for more information.

Samples/Tables Included:
- Daily Transaction data for households 2019-Present
- All retail & non-retail channels (Grocery Stores, Mass, Club, Drug, Dollar, Online, QSR/Fast Casual, Apparel, Electronics, Craft, and 30 more!)
- All product categories (Grocery, Household goods, Health & Beauty, Pet, Baby, Electronics, Durable goods, Soft goods, etc)
- Zip-code level location data for store purchases and user households
- Over 600 demographic, psychographic, and media consumption attributes for households

Sample Fields Included (Data Dictionary provided upon request):
- Date
- Retail Outlet Categorization (Retail Channel, Retail Corporate, Retail Banner Name)
- Product Categorization (Sector, Department, Major Category, Category)
- Brand Categorization (Parent Brand, Brand)
- Product Metrics (Units, Unit Price, Total Spent)
- Basket Metrics (Basket Total)