Time spent with digital media in the U.S. 2011-2024

In 2021, adults in the U.S. spent an average of 485 minutes (eight hours and five minutes) with digital media each day. This figure marked an increase of 11 minutes compared to the previous year.Traditional vs. digital media usage amid COVID-19 The outbreak of the coronavirus pandemic boosted media consumption across the globe. It also rapidly accelerated the shift from traditional to digital media consumption that has been unfolding in the United States and other markets for the better part of a decade. In 2020, consumers in the U.S. spent less than 350 minutes per day using analog media and entertainment formats such as television, radio, or print media. In contrast, they devoted an estimated 470 minutes to digital media and entertainment channels. Even though some traditional formats saw a temporary uptick in demand in 2020, the latest forecasts distinctly show that the media usage gap will continue to widen. How do users spend their time online?There has been a great influx of digital media and entertainment formats in recent years. According to a survey carried out in the early days of the pandemic, online video streaming ranked among the most popular digital media activities in the United States. This finding still holds true in 2022, as platforms like Netflix, Prime Video, or Disney+ continue to add highly anticipated titles to their extensive content catalogs. Other popular digital media categories include online audio, social media, and gaming. Not only did online gaming traffic skyrocket in 2020, but young internet users in particular also spend more time watching gaming video content on services like Twitch nowadays.

于2021年，美国成年人每日平均花费485分钟（即八小时五分钟）与数字媒体相伴。此数据相较前一年增加了11分钟。在新冠疫情期间，传统媒体与数字媒体的使用对比：新冠病毒疫情的爆发在全球范围内推动了媒体消费的增长。同时，它也迅速加速了美国及其他市场长期进行的从传统媒体向数字媒体消费的转变。在2020年，美国消费者每日平均仅花费不到350分钟使用模拟媒体和娱乐格式，如电视、广播或印刷媒体。相比之下，他们花费了大约470分钟在数字媒体和娱乐渠道上。尽管某些传统格式在2020年需求暂时上升，但最新的预测明确显示，媒体使用差距将继续扩大。用户在线时间如何分配？近年来，数字媒体和娱乐格式呈现出大量涌入的趋势。根据疫情初期进行的一项调查，在线视频流媒体在美国成为最受欢迎的数字媒体活动之一。这一发现在2022年依然成立，因为Netflix、Prime Video或Disney+等平台持续向其庞大的内容目录中添加备受期待的标题。其他受欢迎的数字媒体类别包括在线音频、社交媒体和游戏。不仅在线游戏流量在2020年激增，特别是年轻互联网用户现在在Twitch等服务上花费更多时间观看游戏视频内容。