Research data on the impact of live e-commerce bullet screen content and behavioral characteristics on consumer purchasing behavior

[1] Tiktok boom.zip. Crawl the original bullet screen and the cleaned bullet screen data.[2] Sales, likes, tipping data.zip.[3] Product information data.zip.[4] Data.xlsx. data used for regression analysis.[5] do command. Code for regression analysis.[6] EC_Words.txt. E-commerce lexicon.[7] Simplified_Chinese_LIWC2015_Dictionary_v1.5. Software dictionary based on language query and word count.