U.S. Consumer Marketing Database – TotalSource Plus©

Epsilon believes in the value of data. We’ve spent decades building our data assets and we manage the industry’s top-ranked consumer database, with coverage of every marketable U.S. household. TotalSource Plus© is a marketing data file with coverage on approx. 250 million individuals and 125 million households. This data is available as an enrichment to your current customer file or to use as the foundation for your marketing & analytics platform.

Epsilon’s consumer data has been recognized as the industry leading gold standard when compared to similarly positioned multi-sourced consumer databases. We also take great care to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.

Epsilon’s U.S. Consumer database encompasses over 2,000 elements empowering marketing analytics to optimize ROI across consumer engagements including:

• New Customer Acquisition
• Consumer Insights
• Analytics, Segmentation, and Cluster Analysis
• Loyalty, Cross-Sell, and Upsell
• Business Portfolio Analysis

Data available includes:

• Demographics
• Financials
• Purchase Behavior
• Lifestyle Interests
• Propensity Models
• Trigger & Time-Sensitive Life Events
• Automotive
• Niches Clustering and Segmentation System

This dataset is available for a 12-month license. Pricing is custom for each client engagement.

搜集汇总

背景与挑战

背景概述

该数据集是美国消费者营销数据库，覆盖约2.5亿个人和1.25亿家庭，包含人口统计、财务、购买行为等2000多个数据元素，被行业视为黄金标准。它支持营销分析、客户获取和洞察等应用，并提供12个月许可，价格根据客户需求定制。