Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage

This dataset for a research study on Big Data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage was conducted using a qualitative approach The following files are attached : 1. GIBS Ethics Approval Email2. NDA for transcription services (cosigned)3. Interview signed consent form examples (three samples) 4. Interview guide5. Interview transcriptions 6. Interview transcription codes and themes

本数据集用于一项关于大数据分析作为动态能力以增强客户价值管理并实现可持续竞争优势的研究。研究采用定性方法进行，所附文件如下：1. GIBS伦理批准电子邮件2. 录音服务保密协议（已签署）3. 访谈签署同意书样本（三份）4. 访谈指南5. 访谈转录记录6. 访谈转录编码及主题。