WOMEN'SROLEINSPORTSMEDIAANDTHEINTERACTIONBETWEENMEDIAANDSPORT
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Thisstudyexaminestheroleofwomeninsportsmediaandtherelationshipbetweenmediaandsport.Sportcontributestosocialinteractionineverydaylifeandprovidespsychologicalrelaxationaswellasphysicalwell-beingforindividuals.Media,ontheotherhand,isacommunicationtoolthatinformssocietyaboutcurrenteventsthroughwritten,verbal,andaudiovisualchannels.Intheliterature,itisobservedthatindividualswhoadoptamodernworldviewareinfluencedbythedevelopmentandadvancementoftechnology.Withtechnologicalprogress,digitalmediaelementshavedevelopedanddiversified.Amongthesefields,digitalsportsmediaalsoperformsitsrolebyinformingthepublicaboutsports-relateddevelopments.Whensportisassociatedwithmedia,itenablespeopletoobtaininstantinformationaboutsportsthroughvariousmediaplatforms.Asinmanyotherfields,theroleofwomeninsportishighlysignificant.However,inthefieldofsport,womenoftenremaininthebackgroundcomparedtomen,bothintermsofrepresentationandprofessionalpositionswithinthesportsindustry.Areviewoftheliteraturegenerallyshowsthatwomentendtoremainlessvisibleinthemediasectorduetomale-dominatedstructures.Studiesexaminingtherelationshipbetweenmediaandsportindicatethatsporthasbecomemorecomprehensiveandwidelydisseminatedthroughmediaplatforms.Itisbelievedthatthisstudymayserveasareferenceforfutureresearchconductedinthisfield
