Consumer Survey (November 1960)

Omnibus survey from the area of market research.

Topics: Trust in the value of money; price development; savings
habits; installment purchases; readiness to go into debt; use of bread
and baked goods; use of detergents and degree of familiarity of brands;
smoking habits and brand knowledge of cigarettes; advertisement tests;
vacation behavior; vacation trips; newspapers read; trust in the
future; judgement on the situation of Berlin, the policies of Brandt
and the intent of Brandt to become federal chancellor; political
knowledge; party preference.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
professional career; household income; size of household; composition
of household; head of household; social origins.

Interviewer rating: social class and economic situation of respondent;
weekday of interview; interest of respondent in survey topic.