地面公交线路乘客画像

基于交通卡/码交易数据和用户数据，可提供年、月、日维度的上海市域范围内地面公交运营线路的乘客画像数据，包括乘客的性别占比、不同年龄段占比、常乘客占比、拥车乘客占比。该产品可应用于商业营销、广告投放、商圈选址、产品设计、交通规划、交通管理和运营、科学研究、社会研究等场景。

This dataset is developed based on public transport card and QR code transaction data and user data, providing passenger profile data for ground public bus transit routes within the Shanghai municipal jurisdiction, with annual, monthly and daily granularities. The passenger profiles cover the proportion of different genders, various age groups, regular passengers, and car-owning passengers. This product can be applied to scenarios including business marketing, advertisement placement, commercial district site selection, product design, transportation planning, traffic management and operation, scientific research and social research.

搜集汇总

背景与挑战

背景概述

该数据集提供上海市地面公交线路的乘客画像数据，包括性别、年龄段、常乘客和拥车乘客占比等信息，适用于商业营销、交通规划等多种应用场景。