Advertising market development due to COVID-19 in Norway 2020

How much impact will the coronavirus outbreak have on the Norwegian advertising market? According to a survey from March 2020, about half of Norwegian media executives thought the COVID-19 outbreak has very negative consequences for digital advertisements. Over 80 percent of respondents even said that the crisis has a very negative impact on print advertisements. The impact on the overall profitability of the advertising market in Norway is estimated to be very or somewhat negative by three quarters of media executives interviewed.

新型冠状病毒的爆发对挪威广告市场将产生何种影响？根据2020年3月的一项调查，大约一半的挪威媒体高管认为，COVID-19的爆发对数字广告具有极为负面的后果。超过80%的受访者甚至表示，这场危机对印刷广告的负面影响极为显著。三分之二的受访媒体高管预计，这一事件将对挪威广告市场的整体盈利能力产生极为或较为负面的影响。