MBI Sociodemographic Data for Sweden Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Sweden at the 5-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Sweden Postcode Level

概述

MBI提供瑞典5位邮编级别的社会人口统计数据，包含人口、性别、年龄结构（15岁年龄带）和家庭数据等变量。数据适用于多种应用场景，如客户数据库丰富化、区域销售机会量化等。

商业需求

• 市场分析：发现未开发市场潜力，基于人口特征精确量化区域销售机会。
• 需求预测：利用人口趋势设定数据驱动的销售和绩效目标。
• 位置规划：评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图：结合社会人口统计数据和客户数据，全面了解客户需求和行为。
• 位置地理编码：丰富地理数据集，了解本地市场并定制区域策略。

数据字典

表名：MBI_MARKETDATA_2024_SE_POSTCODES5_SOCIO

列名

• CTRYCODE: Varchar
• POSTCODE: Varchar
• NAME: Varchar
• P_T: Number
• P_PRM: Number
• HH_T: Number
• HH_SIZE: Number
• MALE: Number
• FEMALE: Number
• AGE_T0014: Number
• AGE_M0014: Number
• AGE_F0014: Number
• AGE_T1529: Number
• AGE_M1529: Number
• AGE_F1529: Number
• AGE_T3044: Number
• AGE_M3044: Number
• AGE_F3044: Number
• AGE_T4559: Number
• AGE_M4559: Number
• AGE_F4559: Number
• AGE_T60PL: Number
• AGE_M60PL: Number
• AGE_F60PL: Number

使用示例

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_SE_POSTCODES5_SOCIO";

数据提供商

Michael Bauer International GmbH

数据更新频率

每年更新

时间覆盖范围

2025年1月1日至2025年12月31日

地理覆盖范围

瑞典，按邮编级别

云区域可用性

AWS

• Africa (Cape Town)
• Asia Pacific (Jakarta)
• Asia Pacific (Mumbai)
• Asia Pacific (Osaka)
• 其他45个区域

联系方式

• 销售：[e-mail]
• 支持：[e-mail]