Questionnaire Accelerating the Purchase Journey: The Influence of Automated Payment Systems on Online Customer Conversion

Ecommerce and financial technology have changed the way consumers engage in the purchase and selling in the online market, especially when it comes to automated payment systems. With an increasingly competitive digital ecosystem, companies need to be able to deliver smooth and efficient transaction systems that ease the transaction process for the customer and enhance online customer conversion rate and satisfaction. Nonetheless, many e-commerce platforms continue to face serious issues with cart abandonment, complicated checkout procedures, and low transactions. For that reason, the purpose of this study is to focus on how the automated payment system’s Perceived Ease of Use (PEOU) affects the Customer Experience (CE), Purchase Intention (PI) and Online Customer Conversion (OCC). Furthermore, this study examines the contribution of Customer Experience to enhance online customer conversion behaviors.