MARKET STRUCTURES AND THEIR INFLUENCE ON THE DEGREE OF COMPETITION IN THE FINANCIAL SECTOR

The article examines the main types of market structures and their key characteristics. It analyzes the models of perfect competition, monopolistic competition, oligopoly, and monopoly, as well as the differences between them in terms of the level of competition and the degree to which firms influence prices. Special attention is given to examples from the financial sector. The study concludes that the market power of companies depends on the number of market participants and the existing barriers to entry.