InnORBIT dissemination and communication plan and outcomes

The present dataset is generated in the frame of the Horizon 2020 project "InnORBIT: Empowering innovation intermediaries to generate sustainable initiatives to accelerate the commercialisation of space innovation" (innorbit.eu). This dataset describes the InnORBIT project's dissemination and communication plan and also includes the data collected from dissemination and communication activities to measure the progress against the project's targets for outreach during the first 18 months of project implementation (January 1st, 2021 - June 30th, 2022). <strong>This dataset will be updated in a second and final version, after the end of InnORBIT's grant duration in July 2023. The final version will provide a full dataset accounting for the project's outreach activities.</strong> This first version of the dataset contains the following files and documents: <strong>[InnORBIT-DisseminationCommunicationPlan_v2_20220929.pdf]: </strong>Final version of the project's Dissemination, Awareness raising and Communication Plan (DACP), that describes the key target audiences, key messages and value offered by InnORBIT through in terms of knowledge, services and solutions boosting entrepreneurship in the space industry and the digital tools offered via the InnORBIT digital toolbox. The InnORBIT DACP also describes the channels, tools and activities employed to reach out effectively the project's target groups. The core Key Performance Indicators (KPIs) that indicate the performance level of the project's strategy and indicates areas for improvement are outlined. The updated version also outlines the achievements of the project's dissemination for the first 18 months of implementation (January 2021 - June 2022). <strong>[InnORBIT_DisseminationActivities_Data_20220929. xlsx]: </strong>A spreadsheet used to collect raw data about the project's dissemination activities, calculate the InnORBIT's KPIs for Dissemination and Communication to track progress against targets. The data span from January 1st, 2021 to June 30th, 2022. <strong>[InnORBIT-WebsiteAnalytics-AudienceOverview_20220929.pdf]: </strong>A Google Analytics report summarising InnORBIT website's audience demographics and overall page performance (visits, sessions, users). The data span from January 1st, 2021 to June 30th, 2022. <strong>[InnORBIT-WebsiteAnalytics-AudienceAcquisition_20220929.pdf]: </strong>A Google Analytics report summarising the main sources generating traffic for the InnORBIT website and the bahaviour of users coming from each source. The data span from January 1st, 2021 to June 30th, 2022. <strong>[InnORBIT-WebsiteAnalytics-AudienceBehaviour_20220929.pdf]: </strong>A Google Analytics report providing further insight on users' behaviour when using the InnORBIT website. The data span from January 1st, 2021 to June 30th, 2022.