Mobile phone brand loyalty in the United States 2019

According to a 2019 SellCell survey, 90.5% of iPhone users intend to stay with the brand when they next change their smartphone. This reflects very high loyalty of Apple's customers compared to some of its competitors. In contrast, just over 61 percent of Motorola phone users intend to buy another phone from this brand when they upgrade next time.

根据2019年SellCell的调查报告，高达90.5%的iPhone用户计划在下次更换智能手机时继续选择该品牌，这一数据反映出与部分竞争对手相比，苹果公司客户忠诚度之高。相较之下，当Motorola手机用户下次升级时，仅有略超过61%的用户有意向再次购买该品牌的产品。