Data for: Dietary Behaviors and Trends of Participants in Meat Reduction and Vegan Campaigns

This dataset includes a longitudinal survey administered at six points over a 12 month period to participants of UK-based meat reduction and vegan campaigns, collected from July 2016 through June 2017. This portion of the dataset includes information on participants' reported consumption, previous dietary changes, and planned dietary changes. The data was collected as part of a PhD research project by Dr Trent Grassian at the University of Kent. Participant focus groups were also held alongside the survey.