User Expressions and Survey Responses for Hotel Room Design Preferences

This dataset contains user-generated data collected during the validation of a methodology for early-stage design decision-making. The study focuses on user preferences between two hotel room designs, assessed through both spontaneous expressions and structured survey responses. A total of 90 participants remotely evaluated two visual alternatives representing distinct hotel room designs (design A and design B). For each participant, the dataset includes: A free-text field capturing the user's spontaneous first impression immediately after viewing both alternatives. A set of survey responses, including Likert-scale ratings and forced-choice preferences between the two options.