Korean Regional Merchant/Consumer Analsysis (Based on Card transaction data)

BCcard provides an end-to-end issuing service on behalf of our member banks based on our efficient issuing system and processing service know-hows.

Based on a nationwide network of marchants and cardholders covering most of economically active population, BC Cards provide better understading on Korean mareket and spending behavior in Korea.

Data scope
* 38M Base Pool of Cardholders
* 5.8B Transactions processed
* 3M+ Valid Offline Merchants
* 1M + Online Merchants
* 22~25% Capture of Korean Card Transaction

Fields included
* Geography Level (City, District, Street, ...)
* Consumer Level (Age, Sex, Income, ...)
* Merchants
* Business Sector (Retail, Restaurants, ...)
* Total Sales (KRW)
* YoY Sales (%)

Database
* Analaysis unit : (District * Business)
* Sample data includes only '2023.06 data
1. DIS_BASIC : District code table - Korean administrative district classification
2. DIS_PROFILE : Sales and customer anlaysis
3. AVG_PMT : Average card payment amount anlaysis
4. CUS_RTT : Customer retention rate anlaysis
5. MER_STT : Merchants analysis (open, close, etc..)
6. SALE_2GG2Y : YoY sales analysis
7. SALE_TIME: Sales time analysis (day, timezone)
8. SALE_ANL : Sales value and volume analysis
9. MER_INDEX : 5 Indexes BC card rated(density, purchasing power, stability, growth potential, attractive power)