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酒类抖音直播带货违法监测预警数据

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浙江省数据知识产权登记平台2024-07-18 更新2024-07-19 收录
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https://www.zjip.org.cn/home/announce/trends/39296
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对采集的抖音平台带货品类为酒类的达人直播视频内容进行转译分析,对达人口播语言内容进行处理、分析,根据达人在直播过程中对预先设置的违规敏感词(比如:不宿醉,喝不醉,不上头,醒酒快,温肾,除积冷,消除紧张、消除焦虑,增加体力,改善疲劳感,再喝一杯,千杯不醉等)违反的次数和频率,依据触发条件规则提出警告或处理。为诸暨市市场监督局管理区域内规范企业抖音直播行为,提供数据支持。将采集完成的直播视频进行进行预处理,第一步:基于原始视频文件,以最大10分钟单位对原始视频进行切片。第二步:对于已完成的切片视频,进行视频内容转语音操作。第三步:对于已完成视频转语音操作的切片,进行语音转文本操作。第四步:使用OCR技术对原始视频中抓取的图片进行文字提取操作。第五步:将所得到的文字内容与违法预警关键词库进行匹配。最终运用多标准决策分析模型,对主播在直播过程中出现的违规语句进行分析计算,得出违法预警值和是否预警判断。 违法预警值=(违法预警单关键词命中次数*0.25)+(违法预警组合关键词命中次数* 0.3)+(图片识别命中预警组合关键词个数*0.35)+(直播间近一个月历史违规记录数*0.1) 通过公式计算出最终违法预警值,违法预警值 ≤1 时,不触发预警提示,违法预警值 >1 时触发违法预警提示。

This dataset conducts transcription and analysis on live streaming video content from alcohol-focused influencers on the Douyin platform. The spoken verbal content of these influencers is processed and analyzed, with warnings or corresponding regulatory actions issued based on the frequency and count of violations against pre-configured sensitive prohibited keywords, including but not limited to: 'no hangover', 'cannot get drunk', 'no head rush', 'fast sobering', 'warm kidney', 'dispelling accumulated cold', 'relieving tension and anxiety', 'enhancing physical strength', 'improving fatigue', 'have another drink', 'never get drunk regardless of consumption volume', etc. This work provides data support for standardizing corporate live streaming behaviors on Douyin within the jurisdiction of the Zhuji Municipal Market Supervision Administration. The collected live streaming videos undergo the following preprocessing workflow: 1. Slice the original video files into segments with a maximum duration of 10 minutes. 2. Convert the content of each sliced video to speech via video-to-speech conversion. 3. Perform speech-to-text conversion on the speech extracted from the sliced videos. 4. Extract text from images captured from the original videos using Optical Character Recognition (OCR) technology. 5. Match the collected text content against the prohibited warning keyword database. Finally, a Multi-Criteria Decision Analysis (MCDA) model is employed to analyze and compute the prohibited utterances made by the live streamer during the broadcast, to derive the violation warning score and make a corresponding warning determination. The violation warning score is calculated using the following formula: Violation Warning Score = (Count of single prohibited keyword hits × 0.25) + (Count of combined prohibited keyword hits × 0.3) + (Number of combined warning keywords identified via image recognition × 0.35) + (Number of historical violation records of the live stream room in the past month × 0.1) The final violation warning score is calculated per the above formula. No warning prompt will be activated when the score is ≤ 1, while a violation warning prompt will be triggered when the score exceeds 1.
提供机构:
诸暨市市场监督管理局,浙江富润数链科技有限公司
创建时间:
2024-06-26
原始信息汇总

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浙江省数据知识产权登记平台

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浙江省数据知识产权登记平台是由浙江知识产权研究与服务中心推出的区块链数据知识产权登记系统。该平台支持数据知识产权登记、知识产权证书申请、原创作品登记确权、维权服务申请、维权证据出具、知识产权转让等多种场景。通过区块链技术,从登记、确权、维权、交易等多维度为创作者的知识产权提供保障。

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  • 区块链
  • 知识产权
  • 数据存证
  • 知识产权存证
  • 知识产权研究与服务中心
  • 数据知识产权登记
  • 浙江省数据知识产权登记平台
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