Most important e-commerce features for holiday shoppers in the U.S. 2024

For shoppers planning to make holiday purchases online, free shipping was the primary requirement, with 45 percent of respondents reporting this in a September 2024 survey. Buying from a trusted website was another necessity, according to 18 percent of respondents.

对于计划在线进行假日采购的消费者而言，免费快递成为了首要需求，根据2024年9月的一项调查，45%的受访者如此表示。对于18%的受访者来说，从一家可信赖的网站进行购买亦是不可或缺的条件。