Content spend of Netflix 2012-2024

The content spending of Netflix worldwide amounted to around 13 billion U.S. dollars in 2023, due to the strikes in Hollywood. This marks the second decline to date compared to the previous year, when the video-on-demand service spent over 16 billion U.S. dollars on content. According to estimates, Netflix's expenditures on content will likely stabilize at roughly 17 billion U.S. dollars by 2024.Netflix leads SVOD original content spendingA forecast suggests that Netflix spent around seven billion U.S. dollars on its own originals in 2023, ranking fifth among global media companies after Disney, Warner Bros. Discovery, Paramount, and Comcast. However, with a share of over 25 percent, the streaming giant accounts for the highest amount of SVOD original content spending worldwide.Slowdown in content investmentsAside from the beginning of the COVID-19 pandemic in 2020, when Netflix’s content spending fell, its investments in content have steadily increased every year. Production costs of originals, such as “Stranger Things” and “The Crown,” are reaching ever new heights. But the company is expected to plateau its content budget for the next few years, and it is not the only streaming provider that needs to keep their costs low. Following a net loss of over one billion U.S. dollars in its direct-to-consumer segment in Q1 2023, Disney announced in February 2023 that it would be slashing five billion U.S. dollars in costs, including both content and non-content cuts, in order to make its streaming business profitable.

2023年，鉴于好莱坞的罢工情况，Netflix在全球的内容支出约为130亿美元。与上一年相比，这一数字标志着连续第二年出现下滑，彼时该视频点播服务在内容上的支出超过160亿美元。据预测，Netflix在内容上的支出预计将在2024年稳定在大约170亿美元。Netflix在SVOD原创内容支出方面位居首位。一项预测显示，Netflix在2023年大约投入70亿美元用于其自有原创内容，在全球媒体公司中位列第五，仅次于迪士尼、华纳兄弟探索公司、派拉蒙和康卡斯特。然而，凭借超过25%的市场份额，这家流媒体巨头在全球SVOD原创内容支出中占据了最高比例。除了2020年新冠疫情初期内容支出下降之外，Netflix的内容投资每年都在稳步增长。如《怪奇物语》和《王冠》等原创作品的制作成本正不断刷新纪录。但公司预计将在未来几年内达到内容预算的峰值，并且它并非唯一需要控制成本降低的流媒体服务提供商。继2023年第一季度直接面向消费者业务净亏损超过10亿美元之后，迪士尼于2023年2月宣布，为了使其流媒体业务实现盈利，将削减包括内容和非内容在内的50亿美元成本。