THE EDITORIAL DISPUTES IN THE FIELD OF THE TEXTBOOK PROGRAM FOR ELEMENTARY EDUCATION OF THE NATIONAL BOOK INSTITUTE - PLIDEF/INL (1971-1976)

Abstract This article analyses the disputes involving the Textbook Program for Elementary Education of the National Book Institute - Plidef/INL - and the publishing market during the years 1971 and 1976. For this purpose, the theoretical field framework of Bourdieu (1989, 1994, 1997, 2003) was used. The data were collected in government and school documents, articles in periodicals, and textbooks. The results indicate the presence of thirty-six publishing houses in the Program; however, only nine published more than 70% of titles. The results also identify various strategies employed for dissemination of the books, such as free distribution, promotional contests, and completion of training courses for teachers.