eCommerce Benchmark KPIs: Household Care in Mexico

In 2023, next to an add-to-cart rate of 13.6%, a cart abandonment rate of 83.8%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Household Care in Mexico also consist of an AOV of US$35.8, a discount rate of 12.4%, and a return rate of 3.2%.

于2023年，墨西哥家庭护理电商行业的基准关键绩效指标（KPIs）除却13.6%的加入购物车率、83.8%的购物车放弃率以及2.2%的转化率之外，还包括平均订单价值（AOV）为35.8美元、折扣率为12.4%以及退货率为3.2%。