Marketing Platform

Zeta Global is a cloud-based marketing technology company empowering brands to profitably acquire, grow and retain customers at a lower cost than they could without us.

PLATFORM CAPABILITIES

Customer Data Platform (CDP). Zeta leverages Snowflake data management to deliver leading-edge marketing software and solutions to meet the needs of progressive marketers who are constantly challenged to grow revenue, build better customer experiences, and support digital transformation strategies.

Email Service Provider (ESP). The Zeta Marketing Platform is redefining email as an integrated channel within a broader marketing automation platform that delivers better experiences for consumers and generates better results for marketers. Zeta was named a Leader in the most recent ESP report, The Forrester Wave™: Email Service Providers, Q1 2022.

Demand Side Platform (DSP), aka Programmatic Advertising. Powered by an identity graph housed on Snowflake, Zeta breaks down channel and device silos to help brands seamlessly connect with consumers by utilizing a transparent media mix that adapts to improve real business outcomes across all digital channels: display, social, mobile, DOOH, CTV and more.

Zeta Data Cloud. Available within the ZMP, the Zeta Data Cloud is the largest deterministic consumer data set for omnichannel marketing, with individual consumer identity and intent. This helps brands better understand their existing customers, find high value lookalikes and drive better results through owned and paid media efforts.

World-Class Service. Zeta has a long history and culture of providing exceptional support for the brands we’re proud to serve. We have expert in-house implementation and ongoing support resources, ensuring rapid and sustained success.

Expected workflow:
- Request access to the Zeta Marketing Platform
- Zeta rep will connect with you to share ZMP credentials
- Zeta rep will provide details to establish a direct data share
- Share data from Snowflake to the ZMP
- Campaign data shared from ZMP to your Snowflake

搜集汇总

背景与挑战

背景概述

该数据集围绕Zeta Global的云营销平台，提供客户数据平台、电子邮件服务、程序化广告和数据云等能力，利用Snowflake数据管理帮助品牌低成本获取和保留客户。工作流程包括请求访问、建立数据共享以及平台与Snowflake之间的双向数据交换。