Consumer Analysis 83/84

Consumer behavior of the population.

Topics: drinking habits with non-alcoholic refreshments and alcoholic
drinks as well as preferred brands; preferred sorts of wine and
preferred area of origin; average level of expenditure for a bottle of
wine or champagne; preferred spirits; type of personal savings and
investment forms; type of account and bank; possession or planned
acquisition of a credit card; detailed information on building loan
contracts and insurance policies; vacation travel and tour operator;
vacation destination and means of transport used on vacation travel;
frequency of mail-order purchases and level of expenditure; preferred
mail-order firm; department store purchase due to magazine
advertisements; preferred shopping place for food, clothing and durable
economic goods; attendance at fast-food restaurants as well as visits
to restaurants and bars; number of cameras of one´s own or present in
the household; brand of personal camera; most important characteristics
of a camera as well as planned acquisition and level of expenditure;
number and types of films purchased; tonics used and frequency;
frequency of use of pain-killers and type of complaints;
self-treatment; purchase of cold remedies; use of cough drops;
frequency of use of selected health products; preferred acne treatment;
type of equipment operated with batteries and preferred brand of
batteries; type of toys purchased; preferred brand of soap; frequency
of use of bath or shower salts, deodorants or body sprays, tooth paste,
denture and hair care products as well as preferred brand; frequency of
use of sun lamp and solarium; frequency of use of sun screen and
preferred brand; frequency of use of selected body care products as
well as preferred brand; last purchased toilet water or brand of
perfume; consumption and frequency of use of foods from the areas of
instant products, breakfast drinks, milk products, cereal products,
side-dishes, ingredients, cooking fats and oils as well as preferred
brands; type and extent of coffee consumption; pets and frequency of
use of pet food; possession of drivers license; number of cars in the
household; frequency of use of car and annual distance driven; new or
used car; personal or company car; year of manufacture, displacement,
manufacturer and model of the car; type of tires and preferred brand of
tires; type of vehicle fuel and preferred brand; place of last oil
change and preferred brand of motor oil; preferred brand of car and
preferred engine displacement; planned acquisition of new car;
consumption habits regarding selected confectioneries and preferred
brand; smoking habits, use of tobacco products and preferred brand;
possession, age and brand of selected products from the area of
entertainment electronics (television, video and stereo equipment);
hifi equipment; value of the hifi equipment; planned acquisition of a
video camera, a video recorder and TV-games; frequency of use and type
of video recorder; number of empty video cassettes; preferred leisure
activities; interest in information about selected products and
services; prestige consciousness, need to make provision for the
future, health precautions, understanding of one´s role, energy
conservation, interest in technology, fashion consciousness as well as
attitude to advertising and housework (scales); consumption
orientation; self-treatment; brand or price orientation; environmental
consciousness; sense of duty; attitude to use of alcohol; attitude to
life; clothing style; pioneer consumer behavior; attitude to loosing
weight; individuality; media usage; employment in the civil service;
housing conditions; type of heating and fuel; planned measures to save
energy; planned purchase of one´s own home or a condominium; having a
yard and type of yard.

The following additional questions were posed to heads of household or
those managing a household: possession, age and brand of selected
electrical appliances and planned acquisitions; type, age and brand of
vacuum cleaner; type and brand of cooling equipment; planned
acquisitions; preferred brand and frequency of use of detergents and
mild detergents, fabric conditioners, dishwashing liquids as well as
household care products; brand and price orientation with selected
household paper products; possession or planned purchase of electric
equipment for dental hygiene.

The following questions were posed only to women: preferred brand and
frequency of use of selected physical hygiene products; purchase of
shaving lotion and preferred brand; frequency of use of selected
cosmetics, toilet waters and perfumes as well as preferred brands;
clothing size.

The following questions were posed only to men: shaving habits; age
and brand of shaver; shaving system used; preferred razor blades and
razors; frequency of use of shaving lotion and toilet water as well as
preferred brand.

Demography: age; sex; marital status; one´s own children and children
already outside the home; school education; occupation; employment;
activity in civil service or private economy; monthly net income
(classified); monthly net household income (classified); amount of
personal income or household income that can be saved monthly; size of
household; composition of household; position of respondent in
household (head of household or person managing household);
characteristics of head of household; housing conditions; type of
heating and type of fuel; planned measures to save energy; planned
purchase of a condominium or one´s own home; having a yard and manner
of use of this yard (vegetable garden or ornamental garden).

Also encoded was: district code; state; administrative district and
city size.