Brazilian Supermarket Brand Types: Can Store Image, Brand Awareness, Perceived Value influence Purchase Intention?

The present piece of research aims at enhancing our understanding of the relation between the dimensions of store image, perceived value, and brand awareness on purchase intention. Also, this paper checked the low and high constructs’ perceptions about Supermarkets’ Brand A and Brand B. Structural equation modeling through <i>IBM® SPSS® AMOS 20.0</i>, <i>IBM® SPSS® Statistics 20.0</i> with the <i>Process 3.4.1 </i>plug-in and <i>RStudio</i> 1.3.1093.<b> </b>From the Supermarkets’ Brand A and Brand B, different brand market strategies have been presented.<b> </b>High standards of competition in retail markets make managers improve the buying experience to increase purchase intentions.