AI_VRS System Car Sales

This study examines the adoption of AI-VR systems by sales executives in the Indian automobile industry. This research extends the unified theory of acceptance and use of technology (UTAUT) by incorporating four additional constructs: cognitive distortion, technological neophilia, emotional engagement, and cognitive flexibility. The primary goal of this study is to identify the major factors that influence AI-VR adoption and to understand how these constructs interact in the extended UTAUT framework.