Popularity of programmatic buying in the U.S. 2024, by platform

During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 57 percent of respondents stated that the majority of their connected TV (CTV) spending would be programmatic. On the other hand, 12 percent said the majority would be invested directly.

在2023年11月进行的一项调查中，该调查针对的是负责美国程序化广告的品牌、代理商和出版商中的广告决策者。调查结果显示，57%的受访者表示，他们大部分的联网电视（CTV）广告支出将采用程序化购买。另一方面，12%的受访者表示，大部分投资将直接进行。