Data Set for Examining the Effect of Social Media Marketing on Green Purchase Intention: The Roles of Trust, Value, and Information Usefulness

This dataset includes survey results on the relationship between Social Media Marketing Activities (SMMA), Green Perceived Value (GPV), Green Trust (GT), Perceptions of Information Usefulness (PIU), and Eco-friendly Purchase Intention (EPI) in the context of eco-friendly local skincare products. This data has been collected since August 2025 as part of research on the factors influencing consumer purchase intention toward environmentally friendly local skincare products. The survey was conducted using an online questionnaire with a 1-5 Likert scale. The number of respondents is 350 people, who are users of environmentally friendly local Indonesian skincare. The dataset contains information about the respondents and indicators for each variable.