[SAMPLE] Datastream Group CTV with DeviceIDs - TV viewership data -

The scale is approximately 25-30m devices total on a trailing 6-month basis (predominantly smart TVs), with about 1-1.5m rows of data daily (each row representing an individual stream of a show or movie).
Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks.

Why advertise on Connected TV?

Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.