SAMPLE pass_by Foot Traffic Data | USA | 93% retail coverage

This product provides daily, aggregated visit counts at the Point of Interest (POI) level, with historical coverage commencing on January 1, 2019. In addition to extensive historical data, it uniquely features visit forecasts for the upcoming 90 days. These forecasts are updated monthly using proprietary modeling techniques to ensure accuracy and relevance.

Leveraging the unique nature of the underlying data, this product is capable of accurately measuring individual stores even within challenging multi-level and densely built-up urban environments, a common limitation for many other data providers.

Each POI is meticulously mapped to a standardized two-level retail category hierarchy, facilitating structured and comparative analysis across diverse retail formats and sectors.

The data is fully aggregated and anonymized, with no device-level records included, ensuring privacy and compliance. Delivered as a daily feed, it supports a wide array of critical business use cases, including precise trend analysis, accurate demand forecasting, competitive benchmarking, and continuous location performance monitoring.