Brand Dominance Sample - Dick’s Sporting Goods Foot Traffic & Rankings

Placer.ai Brand Dominance - Free Data Sample

Break down the performance of the most popular premium retail chains in the U.S. by visits and across industry categories. This free sample dataset contains data for the 'Sporting Goods' category for October 2020 on a nationwide level & in Kansas on zipcode & state level. If you would like more granular data sets (all categories, from 2017 onwards), please contact us at [e-mail]

Top Use Cases
- Discover which chain has the biggest market share in a specific region.
- See a chain’s local ranking and view its competition.
- Analyze which chain is gaining or losing ground over time.

About Placer.ai Data Feeds:
Generated by Placer.ai, Data Feeds are daily feeds of metrics on chains and properties and venues. It includes time-series for metrics such as total foot-traffic, brand market share, industry trends and more.

Tables Included:
- Brand Dominance Nationwide
- Brand Dominance State
- Brand Dominance Zipcode

Fields Included:
- id - example: '59ae96a9173f562d3c355488'
- name - example: 'Dick's Sporting Goods'
- category - example: 'Apparel'
- sub_category - example: 'Sporting Goods Shop'
- brand_group - example: 'Sporting Goods'
- state/zipcode/nationwide - example: '90210'
- time_frame - example: 'monthly'
- start_date - example: 2020-10-01
- end_date - example: 2020-10-31
- chain_foottraffic - example: 138489
- chain_rank - example: 1
- visit_share - example: 0.17
- region_brand_group_foottraffic - example: 825253

For longer description of the fields, please see the readme files here: https://docs.placer.ai/docs/brand-dominance-data-feed#schema-overview---nationwide