TEMPORAL AND SPATIAL DIMENSIONS OF GROUP ENTREPRENEURSHIP: THE CASE OF A CRAFT FAIR AS A COMMUNITY OF PRACTICE

Abstract This article proposes an analysis of the temporal and spatial dimensions of group entrepreneurship, covering aspects such as learning, qualification, and training to build the social structure dimensions around entrepreneurial practices. The study adopts the social learning theory to examine a self-managed collective enterprise working to gain space and momentum, expanding its visibility in symbolic, economic, and material terms, while facing adverse conditions of social structure and competition. The study analyzes a craft fair the artisans conduct themselves. The fair offers and sells handicrafts, occupying public space and facing the competition of shopping malls established in the same region. We adopted a qualitative methodology for in-depth study. We conclude that territorialization can be an activity or practice that defines positioning and relationships and, at the same time establishes limits and borders, creates connections and new possibilities. This type of participation promotes group or community learning, enabling the construction of social space and establishing a place for the fair in the context.